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Sunday, December 03, 2006

Teleflora Find A Florist Fake Websites

Last year something was brought to my attention by another Teleflora member.

The owner of the shop notified me that Teleflora had created a web page using our shop name address and phone number.

It was explained that this was a way to increase our web presence since our shop no longer had a Teleflora hosted website. Having our own Independitly hosted website, I felt that this type of free advertising would only interfere with our existing search results and perhaps confuse our customers in thinking that they were placing their order on our website.

I asked at that time for the website to be removed from the Find A Florist directory except that the site stayed up for 30 days before it was removed from being displayed on the directory.

During that 30 day period I placed an order on the “Free Store Front” and the order was actually sent to another florist that filled and delivered it to my own house. Keep in mind that this could have been one of our own customers that found the website and actually thought that they had placed an order with us.

This practice has been going on for sometime. Over the past 2 years we have seen a change when customers call to place an order with us. We see more questions being asked as to where we are located at and do really have a store with fresh flowers in it and of course looking at our website “is this actually what I am going to get.” In my thinking this misleading of consumers is doing more damage then perhaps we realize. I can understand why more consumers perhaps are giving up not just with using local florist but even ordering on the internet with FTD Teleflora or 1800 Flowers.

It is becoming apparent that the consumer is feed up with being mislead and tricked into thinking they are getting something or ordering with someone that isn’t even a real florist.

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