Local Florist Advertising Using PPC

As a local florist in today's very competitive market. We spend our days looking for ways to attract customers into our store. We look to the many advertising possibilities that are available and of course with the emergence of PPC (Pay Per Click) a whole new marketing area is now available to reach customers on the Internet

Its not an easy task to stand out from the lump of information, especially in places such as Yellow Page listings. Consumers daily look toward these resources more online when looking for business that offer the services and products that they are looking for. From Banners to multiple fake listings the yellow pages are becoming very difficult to find what you are looking for.

We have for sometime been participating in PPC to promote our website. To target consumers looking for the local florist that can provide the services they are looking for.

Some of these PPC programs have been introduced on two directories. The first one I would like to talk about is Super Pages. Super Pages has come up with a way for businesses to advertise their services and help them stand out with colored text, icons and links to the companies website. However these PPC programs have been put into place to make the customer do more then find a business, but to cause significant amount of cost to the advertiser with there PPC programs.

When you go to super pages and type in say florist in Tustin. The results that appear are not local business listing but paid sponsor d listings. What we had done to compete with these non local businesses is to place our banner within the sponsor listings with a clear link to our website. Their PPC program states that you pay for clicks only when a customer clicks on your ad. This is where the real cost can get very expensive. Usually when these banners are created you have options of showing your business address phone number email and a link to the map. What really happens is now you have up to four different possibilities for a customer to click on your banner. So when a customer clicks on your email tab a click is registered. Or when the customer clicks on the tab to show the phone number another click is registered. They have even gone as far as showing these banners on there "Search Partners Sites". So when a customer clicks on these ads a click is registered that takes them to a profile page at which then the customer can click the available tabs all along incurring more charges for each tab that is pressed.

City Search is another directory that provides a PPC program. Again ads may show up on Google sponsor listings as well as "Search Partner Listings" in which a consumer will click on the ad and register a click for the advertiser that will bring the consumer to a profile page. Then when the consumer clicks on the the profile page another click is registered before the consumer actually gets to the business website.

I am all for advertising our business on the Internet. But when companies began to take the customers in a circle to get them to find your business it becomes a problem not only for the unaware advertiser's cost but for the consumer that is forced to go through a maze of pages to actually get to the business they are looking for.

Pre Order Orchid Leis

We are now taking orders for orchid lies for graduations in June. Pre order sales end May 31st so place your order before the price goes up.

Order Single Orchid Leis

Order Price $29.99

Order Double Orchid Leis
Pre Order Price $44.99


Ready to place your order?

Just click on the pictures.

Pictures Of A Busy Holiday

Best Of Orange County OC Register.com

For the rest of the week. The people at the Orange County Register have begun the voting for The Best Of Orange County. We would love to see if Orange County is ready to nominate us this year.

If you have ordered from us before and think we could be a likely candiate get the word out and cast your vote for us.

Mother's Day Flower Arrangements

Well with just a little over one week away from Mother's Day. It is time to talk about some of our new arrangements that will be featured this year on the Website.


Our First arrangement is one of our new Crystal Vases for Mother's Day that we just received this week. It features a crystal vase with Roses Stargazer Lilies And Dendrobium Orchids.

This arrangement will be limited so order early.


Our second arrangement is an idea we played around with last year using ceramic cookie jars as containers and using the theme of the cookie jar such a birthdays or get well arrangements. This year we have found a new container that was perfect of this occasion.

The Mother's Day Cookie Jar Arrangement features a ceramic cookie jar complete with lid placed on the top of the arrangement. The arrangement is made up with Lilies Stock and Roses. A compact and lush arrangement with a reusable container say for some of our fresh baked cookies?

Anyways did I mentioned this was my 100th post. Our blog has now been up for just over a year and we are at our 100th post. I don't think I am getting any medals or anything. Perhaps someone could hook me up with some free FTD stock or something.

Regardless of the bogus predictions from FTD about Mother's Day sales. We here at Everyday Flowers feel this will be one of strongest holidays since we took over. Last month was our second largest month in Sales on our website.

We would also like to thank our customers that have been sending us feedback with their orders about the website and the products that they have ordered. It really has been helping figure out what consumers are looking for and how we can provide the great products our customers are looking for.

Also to the hardcore customers that continue to order every single week from our webiste. You know who you are and again with out you we wouldn't be where we are today.

I also like to share our new look that was given to one of our deliveryVehicles this past week. It shows one of our arrangements that was featured last summer in Orange County Home Magazine in July.

We are very happy with the way it came out and the response from fellow florist as well as customers has been very exciting to hear. We just needed something to get peoples attention instead of blending in with some of the other flower shop vehicles on the road.


The front end of our shop is also under renovation and should be completed this weekend here is a sneak peek. Our location inside the Tustin Business Park doesn't give us to much walk in traffic however with more customers wanting to check us out we felt we needed something eye catching when they walk into the door. With our additional work area that was added just before Valentine's Day our shop is now almost 3000 square feet. We will be also installing some new cameras and software for our webcam in the coming weeks so look for that update on our website. We should have a movable camera that will allow customers to really look around the back area of our store to get the behind scenes of our operation.

Well time to go to bed and just one little quick reminder.

Don't forget Mother's Day is on Sunday May 13th!!!

Sincerely

Eric & Linh Shaw
Owners
Everyday Flowers