A Local Florist Opportunity And Customer Service.

Back in February soon after we had finished the busy Valentines holiday. We had a unique opportunity that presented itself. See I am part of a community of florist that share ideas and monitor many things that go on the Internet through a forum called Flowerchat. Since joining three years ago I have had the opportunity of talking with and learning from some of the best minds in the floral industry. If you can imagine florist all over the country sharing ideas in one location, the amount of information available can be very informative. As I was checking the new post of the day I had found a video link from a post called How 1800flowers ruined my life. Since it was posted after the Holiday I figured it may be a video concerning customer complaints against them so I decided to see what the post was about and watched a video that was created by Ron Amok.

After watching the video I realized that for the first time I had the opportunity to see through the consumers eyes what it must be like to order flowers for Valentines Day and not have them arrive. After looking at the video and reading more I soon realized that Ron was located in Aliso Viejo, CA. So I decided to do something. I contacted Ron via email letting him know that I had watched his video and apologized for what he had gone through. I wanted him to know that 800flowers doesn't represent all florist and to show him what I meant I offered to send him Two Dozen Roses from our shop.

I received an email from him thanking me for my offer. He was very much surprised by my offer and said that he would be calling us next time he needed flowers. I had a chance to sit down with Ron and talk about how I found out about his video and then discussed some of the new ways business owners are using the Internet to market their business through You Tube and Social Networking.



My goal everyday in our shop is to make sure that every customer recieves a beautful arrangement and offer a great way to order flowers either through our website or by phone. Starting with good customer service is something that I have always felt strongly about and taking care of our customers needs and any compalints quckily is our #1 priority. I want to thank Ron for putting together two fantastic videos and for giving me something to think about when the next Valentines Day Arrives.