Valentine's Eve at Everyday Flowers

So you may be wondering what its like the night before one of the busiest days in the floral industry. After spending the last seven days answering calls and continuing to create our arrangements. The after hours work begins.

Staff and owners will be working into the night. Vases of greens will be lined up and down their work stations. As the final touches are added into each arrangement twelve long stem red roses are carefully prepped for each vase as the designer begins to add the most important part of the arrangement. Every single rose is sliced carefully at an angle and the final additions of filler and ribbons are placed into the arrangement.

As the arrangements are completed, tagged and stored another crucial planning is taken place. Hundreds of orders are being laid out on the floor. Orders are placed in stacks first by cities and then by zip codes. Each run is assigned a driver and then mapped into the software. As the drivers routes are put into place and the arrangements are organized into their runs someone else is blowing up the balloons tagging the chocolates and attaching the stuffed animals to their arrangements.

Sometime during the early morning hours the arrangements begin to make their way to each of the delivery vehicles. Special delivery trays are used but of course there is never enough for the volume of orders that will be delivered. Bungy cords and empty vase boxes are used to hold the last arrangements in place. By this time it will be close to dawn and the remaining staff will begin to get ready for the final day of orders. Phones will begin to ring but even though we want to help every single customer it will be impossible to get them all.

Florist and their staff are the most dedicated and hardest workers in any business. Months of planning go into the final days of Valentine's Week. Relying mostly on friends and family to pull off one of the busiest and demanding days of the year. We will go days without sleep and sometimes days without seeing our children and loved ones.

Just remember this when you call us in the morning. We will do our best to get you valentine's arrangement delivered on time.

Tune In This Week For Valentine's Day Live Webcam

All this week you can access our live webcam and go behind the scene's of our operation. Witness first hand what it takes to bring all of those arrangements together for one of the busiest days in the floral industry.

Local Florist Against Deception

The last couple of days florist across the country have been dealing with an unusual amount of negative press and the continue anti florist advertising from Proflowers.

A couple of days ago the CBS mourning show did a little PR work for Hallmark and Proflowers by offering to explain the 10 things that florist won't tell you from an article that was featured in Smart Money. Many florist across the country have sent in emails regarding the segment ad expressing their disappointment in the way the article and the broadcast portrayed all local florist.

This could be the final straw and now owners across the Untied States & Canada are fighting back. A video was recently released showing what could happen if your flowers where delivered by Proflowers and left up to the UPS or Fedex to deliver them. With total disregard to how the flowers are handled during the shipment process and left to the elements. The whole story about this can be read at the Bloomery Florist Blog.

Florist across the country have a message. They want consumers to understand that the deception of Online Flower Brokers have nothing to do with your local florist. To also understand that these companies that offer direct shipment of flowers do not offer fresher product then the product that florist carry within their coolers. Many of us are Professionals with years of designing, education and experience. Many of us love the work that we do and enjoy helping our customers express their feelings through given the gift of flowers.

I want to personally thank The Bloomery Florist for the work that they have done with their blog and helping to continue to keep the consumer informed.

The hard work and the sharing of knowledge that the owner of Avante Gardens in Anaheim has continued to do within the industry and the sharing of Ideas and Knowledge with the rest of the floral community.

A special thanks to the folks behind the Florist Detective that continues to Educate consumers and florist owners by exposing the truth of the Online Order Gatherers that continue to deceive and mislead consumers.

Roses Are King But Is That My Only Choice This Valentine's Day?

A dozen roses can say I love you but what can you do to really make your arrangement standout from the rest? Our rose arrangements all come with upgrades such as adding Dendrobium Orchids to the arrangement. This hearty flower is always available in our store with a mixture of purple and white colors.

Its one thing to order a Dozen Roses but why not put just a little more thought into it this year by adding this upgrade to any of our Rose Arrangements this Valentine's Day!